Our ad has pulled over 100 calls in a single week! Although the response varies, it will pull enough calls to work this system. No other ad gets this kind of response. The reason is that there is a large pool of buyers, in any city at any time, who are looking for an individual homeowner to finance them. They cannot get a regular mortgage from a bank or mortgage company for a number of reasons.
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The bottom line is: They can’t get a home without YOUR help. Ask yourself this question: If you brought $100,000 in cash to a seller’s home that you wanted to buy, could you negotiate the price down? Could you ask that everything about the house be fixed or replaced? Could you control the negotiations? AND, if you didn’t get exactly what you wanted, couldn’t you go somewhere else with your money? Yes, of course you could do all those things. That is why we don’t want anyone who could be qualified by a mortgage company. That person has the cash, and he can do those things to you.
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| Now let’s look at the buyers who will be answering our ad. They don’t have the credit or income or time on the job or any of the many different requirements to qualify for a mortgage. They are cash rich but credit poor. They are coming to you for a loan and for assistance in establishing credit. They have been turned down everywhere else. They have no other choice. You are their only chance at getting the home they desire. |
| So, now it’s not important that your home be the best looking house in the neighborhood. It’s not important that it needs painting or fixing-up. Even the price you’re asking isn’t too important. They are happy just to have the opportunity to buy a home. They don’t mind paying what you’re asking. Although you could, you shouldn’t ask for more than the appraisal value.
Now you understand why you must keep control. By screening the callers on the phone, you will only see this type of buyer at the showing.
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